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Popular Features. Home Learning. Persuasive Communication. Description This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research. Persuasion and Communication. Developing Attitudes and Beliefs.
Attribution Theory and Theories of Belief Change. Part II: Components of Persuasion. Source Characteristics. Successful Persuasion: Predicting Individual Response. Successful Persuasion: Predicting Group Responses. Structuring Messages and Appeals. Nonverbal Communication and Speaker Credibility. Persuasion in Interpersonal Relationships. Persuasion in Conflict Management. Persuasion in the Formal Organization.
Preview — Persuasive Communication by Erwin P. Persuasive Communication by Erwin P. Bettinghaus ,. Michael J. This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research. Get A Copy. Hardcover , pages. More Details Original Title.
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